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What are URL redirects and do you need any?

Lukas

Lukas
Written on 30th January 2018

Learn how to simply and effectively improve your website UX, and SEO, with URL redirection.

What is a redirect?

It’s a process of forwarding one URL to a different URL; a process known as redirection. This process sends both users, and search engine bots, to a different URL from the one they originally requested. There are generally two kinds of website redirects that you should probably make a note of: 301 and 302.

Two of the most commonly used types of redirection:

301 and 302 redirect

301 redirect
A 301 redirect is a permanent redirect, which passes 99% of the URL ranking power, which is then forwarded over to the new URL. This is why 301 redirect is probably the best type of redirection for your website.

302 redirect
A 302 is a temporary redirect, generally used for URLs that you’re intending on using again soon. Temporary maintenance pages are a great example of where you would see such a redirect being used.


Do you need a redirect?

Have you undergone a website change to satisfy your business goals and now have a new website under a fresh domain, or perhaps a few of your web page URLs have changed, and you want to make sure your users get sent to the right content? Then yes, setting up a 301 redirect would be beneficial for your website.

Do you have questions?

Let us answer


Are you using CMS:42?

If so, sign into your content management system, and navigate to 301 redirects. The illustration below demonstrates how easy it can be to add a new 301 redirect to your website, when using the CMS:42 redirects module. Learn more about CMS:42, and how it can be integrated with your site.

CMS:42 301 redirect table

Enhance your site with 301 redirects now, and keep that precious link juice.


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